Thesis Statement
Exopet will help new onwers to care for their exotic pets and avoid serious inju- ries and pet health issues.
Audience
New owners of exotic pets between 18–40 years old.
Insight 3
Knowledge of exotic pet care is outpaced by interest.
Outcome
Correctly and safely care for exotic pets.
Outcome
When these problems have been solved, new owners can happily and safely care for and enjoy their pets. Their neighbors will live in safety. Their pets will not die or run away; they will enjoy a happy life with their owners.
Topic Area
New owners of exotic pets and their husbandry problems.
Strategy 3
Provide credible information on exotic pets to people who are interested in this area and teach them how to care for them
in a setting where potential new owners will get first-hand experience.
Insight 2
A poor understanding of exotic pets and their needs creates safety problems.
Insight 1
Lack of understanding of the meaning of “exotic” results in new owners think those animals are like dogs and cats.
Deliverable 3
ExoPet Husbandry
Training Course
This is a brand that combines exotic pet rescue and adoption. People can get husbandry train- ing and experience here; then, they can adopt an exotic pet from us.
Exotic Pets Adoption Event
Schedule Giveaways Tags
Website (This is a section of the exotic pet prorective gear website)
Textbooks
Strategy 2
Provide exotic pet handling tips, care items, and information
to new owners and teach them correct methods of exotic
pet care.
Strategy 1
Organize professionals in exotic pet husbandry to guide new owners in the care of their pets.
Deliverable 1
Exotic Pets Husbandry
In-home service
This will be an in-home service brand that helps new owners with their exotic pet issues. Expert staff will teach clients proper care for their animals to avoid serious injuries.
Application
Marketing Materials
Staff Uniforms, ID Cards, Roof- Car door Sign, Note Paper, Cap, Tool box, Schedule
Deliverable 2
ExoPet Protective and Husbandry Gears
This will be a comprehensive kit that provides exotic pet han- dling tips and protective gear for new owners. It will help them to avoid injuries when they care for their exotic pets.
Website
Packaging
User Community Support
Application (This is a section of the exotic pet care aid application)
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